SIMPLE SENTENCE Le Cordon Bleu chef, and SMILE founder, Joanie Freeman heard that sentence everyday. Hovering around the stove in her mother's kitchen, Joanie's lifelong passion for cooking began. Something else began there too, Joanie's notion that food tasted better when mixed with three special ingredients: enthusiasm, experimentation and love. These extra ingredients are now present
in every SMILE confection.

COMPLEX IDEA Following her passion to culinary school, concepts about the complexity of taste peppered Joanie's conversations. "Is there a way to taste rosemary, without feeling like you are tasting the whole garden?" "It is easy to have flavor that overpowers, it's hard to be a master of a light hand." These culinary concepts can be tasted each time Joanie dreams up a new SMILE treat.

PERFECT RESULT: SMILE CHOCOLATIERS Sitting down for an afternoon cup of tea, Joanie fed her need to take a break, step back, and relax. It was quiet, it was lovely and it was interrupted by a phone call. Her cousin had just bought a chocolate factory and wanted to know if Joanie wanted to "play in chocolate?"

Smile Chocolatiers and choclatea are the delicious result of Joanie saying yes!